ASICS

DPPM was actively involved in the project management of the ASICS America Headquarters located in Irvine, CA. DPPM worked alongside LPA by repurposing existing structures and incorporating dynamic outdoor spaces, the company fosters an environment that aligns with both its product innovation and foundational values. This included optimizing spaces for diverse activities, from office work and design studios to a basketball court, reflecting the needs of ASICS staff and athletes. Embracing digital media over displays ensures a fluid representation of the brand's dynamic product range, perpetuating its ever-evolving narrative in the industry.